What We Thought We Knew, and What We Can Do:The Secrets of Retail District Revitalization (Short Shot Series)

This Short Shot (a brief illustrated mini-book) outlines the fundamental reasons why many conventional strategies for improving older commercial districts don't work and lays the groundwork to help us invent more effective, more cost-effective ways to make these places more successful.

We start with some of the Magic Lever solutions that downtown advocates often support, then we take a deep dive into the often hidden challenges and blind spots that the actual businesses in these commercial districts face every day.

We then explore some new ways to strengthen the health of a traditional business district by focusing on building healthy businesses, and we end with a story of change and revitalization, A fun, easy read. Also available as a presentation or workshop.